Using Push Notifications To Promote Your Event
By Jason in EtchRock
With the reality of open rates for email marketing campaigns, push notifications are an essential tool when it comes to planning and promoting your event. They give you the ability to target messages to your followers and your event participants, at any time. With push notifications, you can send a message directly to a list of your participants, as well as help promote your brand and your sponsors. You can improvise on the fly, or even schedule messages beforehand. Whether you need to let people know about a change of logistics on race day, or want to shout about the launch of your latest event, push notifications will get your message across instantly.
But first what is a Push Notification?
Web Push notifications are messages that come from a website. You get them on your desktop, even when the concerned web page is not open in your browser. An app push notification is a message that pops up on a users mobile device or tablet. Users don’t have to be in the app or using their devices to receive them. These are a great marketing channel to re-engage your visitors without knowing their email or other contact details.
Push forward
Push notifications are game changing when compared with standard email marketing, and receive an average engagement rate of 21% as a result.
Push notifications are immediately visible on the home screen of users phones, which gives them the potential to be seen quicker, and by a wider audience.
Emails can sit unread in an inbox forever. Push notifications require zero effort from the user to get their message across, which is one of the reasons their results are so much better.
Consumers who receive push notifications are the heaviest users of mobile apps and, in turn, are some of your most loyal, valuable customers.
Here we look at a few of the most effective examples of good push notifications.
Event Launch Notifications
When launching a new event you can send push notifications to your followers, letting them know that your event is live. The notification goes out as a web push notification and as an app push notification through the EtchRock platform and the IOS / Android app . This is a great way to notify your audience as it pops up on their browser/device instantly. It also contains a link to where they can purchase tickets.
The notification contains:
• Event title
• Event date
• Event organiser name
• Event image (web browser only)
Event Update Notifications
Once you’ve created an event, you can send as many event update notifications as you like. These are sent out to all participants and can be used for several different purposes.
Some common uses include:
• Keep your audience engaged with your brand
Sometimes it’s the simple things we use the most. This is a great way to stay engaged letting your participants know what you’re up to, or asking them what they’re up to… ”Who’s going on a run tonight?”
• Promote sponsors
Because they’re so effective, push notifications are a great way to promote and give extra value to your sponsor(s). But a word of caution: don’t go too crazy on sponsor notifications. If your participants feel like they are constantly being sold something, they’ll switch off.
• Alert participants about changes
As an event professional, sometimes you have to react to changes quickly, and to do so, it helps to communicate with attendees in real time. Push notifications are the ideal medium for this. If there’s an important last minute change, you can instantly alert participants right when you need to.
• Reinforce important details
To get a message across, sometimes you have to repeat it. That’s right, sometimes you have to repeat it. As an example, say you’ve delayed a start time, sometimes, it’s not enough just to mention things in an email.
• Gather Feedback
If you’re looking to maximise on feedback, then we recommend using push notifications to get a higher rate of response. By prompting attendees along the way, you’ll get higher participation rates and more specific, higher-quality responses.
We’re here to help!
If you have any other questions related to push notifications or anything else, please feel free to get in touch with one of our team or contact me directly at jason@etchrock.com.