Remarketing for beginners In a world full of advertisements, getting event ad to stand out from the crowd is easier said than done. This is especially true when it comes to display advertising where we are exposed to thousands of visual ads every day. So how can you…
Now that we know the basics of Adwords and how to get started with your Google Adwords account, we can look at how to actually create your first ad and measure their success. Getting your first Adwords campaign up and running is easy, optimising it is the hard part….
Taking your email marketing campaigns to the next level Email marketing is one of the most important tools in any event marketer’s toolkit. Why? Because in marketing terms, it is ‘permission based’. This means that an individual has given us permission to get in contact with them through whatever…
Creating a landing page that converts The landing page is one of the most important elements of any inbound marketing campaign. Their layout, copy, design and functionality all have an impact on your ability to create conversions from visitors. If you’re spending money on PPC or social media campaigns,…
Mobile marketing in 2016 – A review Marketers know that mobile use is on the rise, but how many event organisers are adjusting their strategy to capitalise on mobile marketing opportunities? With the help of KPCB’s 2016 internet trends report, we take a look at the current…
There is still time to do some Christmas Marketing! With Christmas right around the corner, you may have thought that you have missed the boat on doing some Christmas Marketing. But have no fear, there is still time to get involved and take advantage of the festive season!…
A landing page that converts Having a landing page that converts is the perfect integration of marketing and design. But creating a high performing landing page requires more than just a fancy layout. A/B testing, well placed call to actions and smart copy all contribute to the overall…
Tips to market your race online for free With participation in races at an all time high, competition couldn’t be higher to get participants to buy tickets. The majority of event organisers already have a plan in place for their paid advertising, but it is also important to have…
Tips on how to use social media at events Having a social media presence at your event not only adds another dimension to engage with your participants, it also offers you a host of benefits post-event too. Long after the event has ended, you can use the content…
Content Marketing Made Easy Content marketing. You know you should be doing it, and you are putting loads of material out there. But why isn’t your content standing out from the crowd? First, you need to adjust your content strategy about what you are actually posting. You need…
