22 Jun 2017
IN THE METRO

5 tips to boost your post-event engagement   After working tirelessly for months planning and perfecting your race, we can understand not thinking about the post-event process. However, if you don’t have a plan already in place, you will be missing out on opportunities to increase attendance for your…

Read More

29 May 2017
How to jump startslow (2)

Jump start your ticket sales with these 5 tips   Ticket sales can sometimes be a fickle mistress. You’ve done everything right for years, put on great events that your customers love. But for some reason, this year, the sales haven’t come like you expected them to.   Before…

Read More

23 Mar 2017
what is the best way to communicate with you

There are many different ways to communicate with your race participants, but which one is the most successful?   Email, social media, push notifications and SMS are the most popular methods of contacting customers, but it’s difficult to know how and when to use each platform. Cost, device and…

Read More

16 Mar 2017
race participants

Why your race participants don’t come back   A large number of participants at your race are most likely people that have taken part in your event before. So when they don’t come back, it’s not only going to hurt your pride but your bank balance as well.  …

Read More

24 Feb 2017
est. 2000

Why you need to take part in a virtual challenge   In the past couple of years, you will have probably noticed the rise in virtual challenges within the fitness community.   If you’re completely new to the concept and not heard of a virtual challenge before, a virtual…

Read More

17 Feb 2017
5 ways

How to promote your event for free online   When it comes to promoting your event online, you’re certainly not short of options to chose from. It’s important to identify cost-effective methods to supplement any of your paid campaigns so that you always have activities to fall back on…

Read More

09 Jan 2017
vantage-points

Taking your email marketing campaigns to the next level Email marketing is one of the most important tools in any event marketer’s toolkit. Why? Because in marketing terms, it is ‘permission based’. This means that an individual has given us permission to get in contact with them through whatever…

Read More

19 Dec 2016
2017the-year-of

Video marketing is the future Video marketing is fast becoming one of the most important tools in an event organiser’s arsenal. Once thought as just ‘a piece to the puzzle’, video marketing has quickly established itself as one of the highest performing platforms. If you are still on the…

Read More

14 Dec 2016
why-event-organisers-need-to-focus-onmobile-marketing

Mobile marketing in 2016 – A review   Marketers know that mobile use is on the rise, but how many event organisers are adjusting their strategy to capitalise on mobile marketing opportunities?   With the help of KPCB’s 2016 internet trends report, we take a look at the current…

Read More

13 Dec 2016
how-to-add-more-value-to-your-christmas-marketing

There is still time to do some Christmas Marketing!   With Christmas right around the corner, you may have thought that you have missed the boat on doing some Christmas Marketing. But have no fear, there is still time to get involved and take advantage of the festive season!…

Read More