22 Jun 2017
IN THE METRO

5 tips to boost your post-event engagement   After working tirelessly for months planning and perfecting your race, we can understand not thinking about the post-event process. However, if you don’t have a plan already in place, you will be missing out on opportunities to increase attendance for your…

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15 Jun 2017
7 WAYS TO GROW YOUR

7 ways to grow your email database   The email database is one of the most effective tools in any event organiser’s arsenal. In fact, Experian claims that the average single email subscriber is worth £84.50. For years people have been trying to predict to the eventual collapse of…

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21 Apr 2017
5 ways to impro

5 ways to improve your open rate   Keeping your customers engaged and up to date with your brand is vital if you want their repeat custom, and email marketing is one of the best ways to do it.   But what if you’re not getting the open or…

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23 Mar 2017
what is the best way to communicate with you

There are many different ways to communicate with your race participants, but which one is the most successful?   Email, social media, push notifications and SMS are the most popular methods of contacting customers, but it’s difficult to know how and when to use each platform. Cost, device and…

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08 Mar 2017
22 (1)

5 online design platforms to help you publish like a pro   If you’re looking to make a splash in your next marketing campaign, you’re going to need some highly quality visuals to go with it. But unless you have a graphic designer in-house, your costs are going to…

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03 Mar 2017
subject line

7 ways to boost your subject line   35% of email recipients open email based on the subject line alone (Convince and Convert). So all the fancy design and copy that you spent hours putting together isn’t worth much if a third of your recipients aren’t opening your emails….

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09 Jan 2017
vantage-points

Taking your email marketing campaigns to the next level Email marketing is one of the most important tools in any event marketer’s toolkit. Why? Because in marketing terms, it is ‘permission based’. This means that an individual has given us permission to get in contact with them through whatever…

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03 Jan 2017
5-critical-elements-for-a-landing-page-that-converts

Creating a landing page that converts The landing page is one of the most important elements of any inbound marketing campaign. Their layout, copy, design and functionality all have an impact on your ability to create conversions from visitors. If you’re spending money on PPC or social media campaigns,…

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06 Dec 2016
boating

A landing page that converts Having a landing page that converts is the perfect integration of marketing and design. But creating a high performing landing page requires more than just a fancy layout.   A/B testing, well placed call to actions and smart copy all contribute to the overall…

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