5 tips to boost your post-event engagement After working tirelessly for months planning and perfecting your race, we can understand not thinking about the post-event process. However, if you don’t have a plan already in place, you will be missing out on opportunities to increase attendance for your…
7 ways to grow your email database The email database is one of the most effective tools in any event organiser’s arsenal. In fact, Experian claims that the average single email subscriber is worth £84.50. For years people have been trying to predict to the eventual collapse of…
5 ways to improve your open rate Keeping your customers engaged and up to date with your brand is vital if you want their repeat custom, and email marketing is one of the best ways to do it. But what if you’re not getting the open or…
There are many different ways to communicate with your race participants, but which one is the most successful? Email, social media, push notifications and SMS are the most popular methods of contacting customers, but it’s difficult to know how and when to use each platform. Cost, device and…
5 online design platforms to help you publish like a pro If you’re looking to make a splash in your next marketing campaign, you’re going to need some highly quality visuals to go with it. But unless you have a graphic designer in-house, your costs are going to…
7 ways to boost your subject line 35% of email recipients open email based on the subject line alone (Convince and Convert). So all the fancy design and copy that you spent hours putting together isn’t worth much if a third of your recipients aren’t opening your emails….
Taking your email marketing campaigns to the next level Email marketing is one of the most important tools in any event marketer’s toolkit. Why? Because in marketing terms, it is ‘permission based’. This means that an individual has given us permission to get in contact with them through whatever…
Creating a landing page that converts The landing page is one of the most important elements of any inbound marketing campaign. Their layout, copy, design and functionality all have an impact on your ability to create conversions from visitors. If you’re spending money on PPC or social media campaigns,…
A landing page that converts Having a landing page that converts is the perfect integration of marketing and design. But creating a high performing landing page requires more than just a fancy layout. A/B testing, well placed call to actions and smart copy all contribute to the overall…
