01 Nov 2018
22 Jun 2017
IN THE METRO

5 tips to boost your post-event engagement   After working tirelessly for months planning and perfecting your race, we can understand not thinking about the post-event process. However, if you don’t have a plan already in place, you will be missing out on opportunities to increase attendance for your…

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15 Jun 2017
7 WAYS TO GROW YOUR

7 ways to grow your email database   The email database is one of the most effective tools in any event organiser’s arsenal. In fact, Experian claims that the average single email subscriber is worth £84.50. For years people have been trying to predict to the eventual collapse of…

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29 May 2017
How to jump startslow (2)

Jump start your ticket sales with these 5 tips   Ticket sales can sometimes be a fickle mistress. You’ve done everything right for years, put on great events that your customers love. But for some reason, this year, the sales haven’t come like you expected them to.   Before…

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21 Apr 2017
5 ways to impro

5 ways to improve your open rate   Keeping your customers engaged and up to date with your brand is vital if you want their repeat custom, and email marketing is one of the best ways to do it.   But what if you’re not getting the open or…

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11 Apr 2017
5 content discovery tools

If you want to be in ‘the now’ with everything going on in the endurance event industry, you need to be using content discovery tools. In case you didn’t know what one is, a content discovery tool is an online platform that directs you to the latest news or…

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27 Mar 2017
golden birthday party essentials

Make your own Snapchat geofilter for your race   With Snapchat now having around 300 million monthly active users, event organisers are flocking to the platform to capitalise on the fastest growing social network. Just for some context, Snapchat had 33 million monthly users only three years ago.  …

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23 Mar 2017
what is the best way to communicate with you

There are many different ways to communicate with your race participants, but which one is the most successful?   Email, social media, push notifications and SMS are the most popular methods of contacting customers, but it’s difficult to know how and when to use each platform. Cost, device and…

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20 Mar 2017
how to trek the desert trail

With Instagram now firmly establishing itself as a ‘must have’ social network and having 400 million monthly users, event organisers are right to build a presence for their race on the platform.   But aside from a large amount of monthly users, why should event organisers rush to put…

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16 Mar 2017
race participants

Why your race participants don’t come back   A large number of participants at your race are most likely people that have taken part in your event before. So when they don’t come back, it’s not only going to hurt your pride but your bank balance as well.  …

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