06 Dec 2016
boating

A landing page that converts Having a landing page that converts is the perfect integration of marketing and design. But creating a high performing landing page requires more than just a fancy layout.   A/B testing, well placed call to actions and smart copy all contribute to the overall…

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02 Dec 2016
HealthBenefits ofOranges

Tips to market your race online for free With participation in races at an all time high, competition couldn’t be higher to get participants to buy tickets. The majority of event organisers already have a plan in place for their paid advertising, but it is also important to have…

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30 Nov 2016
app.co

Tips on how to use social media at events Having a social media presence at your event not only adds another dimension to engage with your participants, it also offers you a host of benefits post-event too.   Long after the event has ended, you can use the content…

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30 Nov 2016
Why your facebook ads aren't working (1)

5 reasons why your Facebook ads aren’t working   You need to be running Facebook ads when you promote your event online. You know it, we know it, we all know it. Their diverse targeting options are (arguably) only second to Google and give advertisers numerous ways of getting…

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29 Nov 2016
The 80%2F20 Rule of content (3)

Instagram – A picture is worth a thousand words.   When it comes to promoting your event, a picture is worth a thousand words, so it’s important not to overlook the powers of Instagram! As one of the biggest, most well-known social media platforms globally it’s important that Instagram…

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25 Oct 2016
the art of

Marathon 401 Case Study

Marathon 401 Case Study The 401 Challenge was a world record attempt by runner Ben Smith to run 401 consecutive marathons in 401 consecutive days. His goal, other than to complete the challenge, was to raise £250,000 for charities Kidscape & Stonewall. Everyday, he travelled around the UK, ran…

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27 Sep 2016
How to turn your race

In today’s world of social networks and online engagement, your participants are the ones who hold they keys to how your brand is perceived. You may provide a brilliant experience on race day, but are you making the most out of your customers, pre and post race? Turning these…

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