A landing page that converts Having a landing page that converts is the perfect integration of marketing and design. But creating a high performing landing page requires more than just a fancy layout. A/B testing, well placed call to actions and smart copy all contribute to the overall…
Tips to market your race online for free With participation in races at an all time high, competition couldn’t be higher to get participants to buy tickets. The majority of event organisers already have a plan in place for their paid advertising, but it is also important to have…
Tips on how to use social media at events Having a social media presence at your event not only adds another dimension to engage with your participants, it also offers you a host of benefits post-event too. Long after the event has ended, you can use the content…
5 reasons why your Facebook ads aren’t working You need to be running Facebook ads when you promote your event online. You know it, we know it, we all know it. Their diverse targeting options are (arguably) only second to Google and give advertisers numerous ways of getting…
Instagram – A picture is worth a thousand words. When it comes to promoting your event, a picture is worth a thousand words, so it’s important not to overlook the powers of Instagram! As one of the biggest, most well-known social media platforms globally it’s important that Instagram…
Marathon 401 Case Study The 401 Challenge was a world record attempt by runner Ben Smith to run 401 consecutive marathons in 401 consecutive days. His goal, other than to complete the challenge, was to raise £250,000 for charities Kidscape & Stonewall. Everyday, he travelled around the UK, ran…
In today’s world of social networks and online engagement, your participants are the ones who hold they keys to how your brand is perceived. You may provide a brilliant experience on race day, but are you making the most out of your customers, pre and post race? Turning these…
