Jump start your ticket sales with these 5 tips Ticket sales can sometimes be a fickle mistress. You’ve done everything right for years, put on great events that your customers love. But for some reason, this year, the sales haven’t come like you expected them to. Before…
5 ways to improve your open rate Keeping your customers engaged and up to date with your brand is vital if you want their repeat custom, and email marketing is one of the best ways to do it. But what if you’re not getting the open or…
If you want to be in ‘the now’ with everything going on in the endurance event industry, you need to be using content discovery tools. In case you didn’t know what one is, a content discovery tool is an online platform that directs you to the latest news or…
With Instagram now firmly establishing itself as a ‘must have’ social network and having 400 million monthly users, event organisers are right to build a presence for their race on the platform. But aside from a large amount of monthly users, why should event organisers rush to put…
Why your race participants don’t come back A large number of participants at your race are most likely people that have taken part in your event before. So when they don’t come back, it’s not only going to hurt your pride but your bank balance as well. …
Sell more tickets through social media Whilst social media is the face of many event organiser’s brands, there is a resounding lack of strategy behind making social a focal point of ticket sales. Having social media as a primary outlet for ticket sales doesn’t only make financial…
If you’re looking for perfect photos to go along with your next marketing campaign, it needs to be the right fit. Problem is, if you’re looking for good quality, then you are most likely going to have to pay for that image or settle for one that isn’t…
5 online design platforms to help you publish like a pro If you’re looking to make a splash in your next marketing campaign, you’re going to need some highly quality visuals to go with it. But unless you have a graphic designer in-house, your costs are going to…
7 ways to boost your subject line 35% of email recipients open email based on the subject line alone (Convince and Convert). So all the fancy design and copy that you spent hours putting together isn’t worth much if a third of your recipients aren’t opening your emails….
How to promote your event for free online When it comes to promoting your event online, you’re certainly not short of options to chose from. It’s important to identify cost-effective methods to supplement any of your paid campaigns so that you always have activities to fall back on…
