Remarketing for beginners In a world full of advertisements, getting event ad to stand out from the crowd is easier said than done. This is especially true when it comes to display advertising where we are exposed to thousands of visual ads every day. So how can you…
Beginners guide to Display Advertising From text to fully interactive, there are plenty of options available to you when it comes to display advertising. It’s also no surprise that Google offers the largest contextual ad network in the world through their Google Display Network (GDN) platform. Populating millions of…
5 key metrics for analysing your Adwords Campaigns When it comes to analysing your Google Adwords campaigns, there is no shortage of metrics that you can use to scope your success. But going through these daily can and will suck up most of your time. If you’re just…
Now that we know the basics of Adwords and how to get started with your Google Adwords account, we can look at how to actually create your first ad and measure their success. Getting your first Adwords campaign up and running is easy, optimising it is the hard part….
Getting started with AdWords keywords When it comes to pay per click (PPC) advertising, the two most important factors that you need to consider are ad content and keywords. In our last post, we went over the basics of Google Adwords to bring you up to speed….
Getting started with Google Adwords So you’ve made the commitment to being found online and decided to give Google Adwords a try, smart call. But if you haven’t had experience using PPC (Pay per click) platforms such as Google’s Adwords, it can be a bit intimidating at first. We…
Content Marketing for endurance events Content marketing has become one of the hottest marketing trends of the past couple of years. But do these techniques work well for endurance event organisers? It’s a question we get asked all the time, and in short, we think, yes! Whilst…
