23 Jan 2017
How to create your first

Now that we know the basics of Adwords and how to get started with your Google Adwords account, we can look at how to actually create your first ad and measure their success. Getting your first Adwords campaign up and running is easy, optimising it is the hard part….

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16 Jan 2017
Getting started with google adwords1

Getting started with Google Adwords So you’ve made the commitment to being found online and decided to give Google Adwords a try, smart call. But if you haven’t had experience using PPC (Pay per click) platforms such as Google’s Adwords, it can be a bit intimidating at first. We…

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19 Dec 2016
2017the-year-of

Video marketing is the future Video marketing is fast becoming one of the most important tools in an event organiser’s arsenal. Once thought as just ‘a piece to the puzzle’, video marketing has quickly established itself as one of the highest performing platforms. If you are still on the…

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06 Dec 2016
boating

A landing page that converts Having a landing page that converts is the perfect integration of marketing and design. But creating a high performing landing page requires more than just a fancy layout.   A/B testing, well placed call to actions and smart copy all contribute to the overall…

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02 Dec 2016
HealthBenefits ofOranges

Tips to market your race online for free With participation in races at an all time high, competition couldn’t be higher to get participants to buy tickets. The majority of event organisers already have a plan in place for their paid advertising, but it is also important to have…

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30 Nov 2016
app.co

Tips on how to use social media at events Having a social media presence at your event not only adds another dimension to engage with your participants, it also offers you a host of benefits post-event too.   Long after the event has ended, you can use the content…

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27 Sep 2016
How to turn your race

In today’s world of social networks and online engagement, your participants are the ones who hold they keys to how your brand is perceived. You may provide a brilliant experience on race day, but are you making the most out of your customers, pre and post race? Turning these…

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