Now that we know the basics of Adwords and how to get started with your Google Adwords account, we can look at how to actually create your first ad and measure their success. Getting your first Adwords campaign up and running is easy, optimising it is the hard part….
Getting started with Google Adwords So you’ve made the commitment to being found online and decided to give Google Adwords a try, smart call. But if you haven’t had experience using PPC (Pay per click) platforms such as Google’s Adwords, it can be a bit intimidating at first. We…
Video marketing is the future Video marketing is fast becoming one of the most important tools in an event organiser’s arsenal. Once thought as just ‘a piece to the puzzle’, video marketing has quickly established itself as one of the highest performing platforms. If you are still on the…
A landing page that converts Having a landing page that converts is the perfect integration of marketing and design. But creating a high performing landing page requires more than just a fancy layout. A/B testing, well placed call to actions and smart copy all contribute to the overall…
Tips to market your race online for free With participation in races at an all time high, competition couldn’t be higher to get participants to buy tickets. The majority of event organisers already have a plan in place for their paid advertising, but it is also important to have…
Tips on how to use social media at events Having a social media presence at your event not only adds another dimension to engage with your participants, it also offers you a host of benefits post-event too. Long after the event has ended, you can use the content…
In today’s world of social networks and online engagement, your participants are the ones who hold they keys to how your brand is perceived. You may provide a brilliant experience on race day, but are you making the most out of your customers, pre and post race? Turning these…
