5 tips to boost your post-event engagement After working tirelessly for months planning and perfecting your race, we can understand not thinking about the post-event process. However, if you don’t have a plan already in place, you will be missing out on opportunities to increase attendance for your…
7 ways to grow your email database The email database is one of the most effective tools in any event organiser’s arsenal. In fact, Experian claims that the average single email subscriber is worth £84.50. For years people have been trying to predict to the eventual collapse of…
Jump start your ticket sales with these 5 tips Ticket sales can sometimes be a fickle mistress. You’ve done everything right for years, put on great events that your customers love. But for some reason, this year, the sales haven’t come like you expected them to. Before…
If you want to be in ‘the now’ with everything going on in the endurance event industry, you need to be using content discovery tools. In case you didn’t know what one is, a content discovery tool is an online platform that directs you to the latest news or…
Make your own Snapchat geofilter for your race With Snapchat now having around 300 million monthly active users, event organisers are flocking to the platform to capitalise on the fastest growing social network. Just for some context, Snapchat had 33 million monthly users only three years ago. …
Why your race participants don’t come back A large number of participants at your race are most likely people that have taken part in your event before. So when they don’t come back, it’s not only going to hurt your pride but your bank balance as well. …
What you need to know about Twitter ads If you’re looking to push your brand message out, social media would be a great place to start. But whilst advertising platforms such as Facebook and Adwords seem to dominate most event organisers marketing spends, Twitter has quietly been improving…
5 social media management tools that you need to be using for your event marketing Managing just the one social network can be hard enough, trying to consolidate your marketing campaigns across multiple channels makes this even tougher. This is where social media management tools come in. …
How to promote your event for free online When it comes to promoting your event online, you’re certainly not short of options to chose from. It’s important to identify cost-effective methods to supplement any of your paid campaigns so that you always have activities to fall back on…
Beginners guide to Display Advertising From text to fully interactive, there are plenty of options available to you when it comes to display advertising. It’s also no surprise that Google offers the largest contextual ad network in the world through their Google Display Network (GDN) platform. Populating millions of…
