15 Jun 2017
7 WAYS TO GROW YOUR

7 ways to grow your email database   The email database is one of the most effective tools in any event organiser’s arsenal. In fact, Experian claims that the average single email subscriber is worth £84.50. For years people have been trying to predict to the eventual collapse of…

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09 Mar 2017
do all thingswith love

  If you’re looking for perfect photos to go along with your next marketing campaign, it needs to be the right fit. Problem is, if you’re looking for good quality, then you are most likely going to have to pay for that image or settle for one that isn’t…

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20 Feb 2017
goodness in one hit

5 social media management tools that you need to be using for your event marketing   Managing just the one social network can be hard enough, trying to consolidate your marketing campaigns across multiple channels makes this even tougher. This is where social media management tools come in.  …

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17 Feb 2017
5 ways

How to promote your event for free online   When it comes to promoting your event online, you’re certainly not short of options to chose from. It’s important to identify cost-effective methods to supplement any of your paid campaigns so that you always have activities to fall back on…

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30 Jan 2017
The rustic kitchen

Beginners guide to Display Advertising From text to fully interactive, there are plenty of options available to you when it comes to display advertising. It’s also no surprise that Google offers the largest contextual ad network in the world through their Google Display Network (GDN) platform. Populating millions of…

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23 Jan 2017
How to create your first

Now that we know the basics of Adwords and how to get started with your Google Adwords account, we can look at how to actually create your first ad and measure their success. Getting your first Adwords campaign up and running is easy, optimising it is the hard part….

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09 Jan 2017
vantage-points

Taking your email marketing campaigns to the next level Email marketing is one of the most important tools in any event marketer’s toolkit. Why? Because in marketing terms, it is ‘permission based’. This means that an individual has given us permission to get in contact with them through whatever…

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19 Dec 2016
2017the-year-of

Video marketing is the future Video marketing is fast becoming one of the most important tools in an event organiser’s arsenal. Once thought as just ‘a piece to the puzzle’, video marketing has quickly established itself as one of the highest performing platforms. If you are still on the…

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14 Dec 2016
why-event-organisers-need-to-focus-onmobile-marketing

Mobile marketing in 2016 – A review   Marketers know that mobile use is on the rise, but how many event organisers are adjusting their strategy to capitalise on mobile marketing opportunities?   With the help of KPCB’s 2016 internet trends report, we take a look at the current…

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