7 ways to grow your email database The email database is one of the most effective tools in any event organiser’s arsenal. In fact, Experian claims that the average single email subscriber is worth £84.50. For years people have been trying to predict to the eventual collapse of…
If you’re looking for perfect photos to go along with your next marketing campaign, it needs to be the right fit. Problem is, if you’re looking for good quality, then you are most likely going to have to pay for that image or settle for one that isn’t…
5 social media management tools that you need to be using for your event marketing Managing just the one social network can be hard enough, trying to consolidate your marketing campaigns across multiple channels makes this even tougher. This is where social media management tools come in. …
How to promote your event for free online When it comes to promoting your event online, you’re certainly not short of options to chose from. It’s important to identify cost-effective methods to supplement any of your paid campaigns so that you always have activities to fall back on…
Beginners guide to Display Advertising From text to fully interactive, there are plenty of options available to you when it comes to display advertising. It’s also no surprise that Google offers the largest contextual ad network in the world through their Google Display Network (GDN) platform. Populating millions of…
Now that we know the basics of Adwords and how to get started with your Google Adwords account, we can look at how to actually create your first ad and measure their success. Getting your first Adwords campaign up and running is easy, optimising it is the hard part….
Taking your email marketing campaigns to the next level Email marketing is one of the most important tools in any event marketer’s toolkit. Why? Because in marketing terms, it is ‘permission based’. This means that an individual has given us permission to get in contact with them through whatever…
Video marketing is the future Video marketing is fast becoming one of the most important tools in an event organiser’s arsenal. Once thought as just ‘a piece to the puzzle’, video marketing has quickly established itself as one of the highest performing platforms. If you are still on the…
Mobile marketing in 2016 – A review Marketers know that mobile use is on the rise, but how many event organisers are adjusting their strategy to capitalise on mobile marketing opportunities? With the help of KPCB’s 2016 internet trends report, we take a look at the current…
