27 Jan 2017
Organize.

5 key metrics for analysing your Adwords Campaigns   When it comes to analysing your Google Adwords campaigns, there is no shortage of metrics that you can use to scope your success. But going through these daily can and will suck up most of your time. If you’re just…

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23 Jan 2017
How to create your first

Now that we know the basics of Adwords and how to get started with your Google Adwords account, we can look at how to actually create your first ad and measure their success. Getting your first Adwords campaign up and running is easy, optimising it is the hard part….

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20 Jan 2017
Learning the basics of keywords

Getting started with AdWords keywords   When it comes to pay per click (PPC) advertising, the two most important factors that you need to consider are ad content and keywords.   In our last post, we went over the basics of Google Adwords to bring you up to speed….

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16 Jan 2017
Getting started with google adwords1

Getting started with Google Adwords So you’ve made the commitment to being found online and decided to give Google Adwords a try, smart call. But if you haven’t had experience using PPC (Pay per click) platforms such as Google’s Adwords, it can be a bit intimidating at first. We…

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13 Jan 2017
Content marketing (1)

Content Marketing for endurance events   Content marketing has become one of the hottest marketing trends of the past couple of years. But do these techniques work well for endurance event organisers? It’s a question we get asked all the time, and in short, we think, yes!   Whilst…

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09 Jan 2017
vantage-points

Taking your email marketing campaigns to the next level Email marketing is one of the most important tools in any event marketer’s toolkit. Why? Because in marketing terms, it is ‘permission based’. This means that an individual has given us permission to get in contact with them through whatever…

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03 Jan 2017
5-critical-elements-for-a-landing-page-that-converts

Creating a landing page that converts The landing page is one of the most important elements of any inbound marketing campaign. Their layout, copy, design and functionality all have an impact on your ability to create conversions from visitors. If you’re spending money on PPC or social media campaigns,…

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19 Dec 2016
2017the-year-of

Video marketing is the future Video marketing is fast becoming one of the most important tools in an event organiser’s arsenal. Once thought as just ‘a piece to the puzzle’, video marketing has quickly established itself as one of the highest performing platforms. If you are still on the…

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14 Dec 2016
why-event-organisers-need-to-focus-onmobile-marketing

Mobile marketing in 2016 – A review   Marketers know that mobile use is on the rise, but how many event organisers are adjusting their strategy to capitalise on mobile marketing opportunities?   With the help of KPCB’s 2016 internet trends report, we take a look at the current…

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13 Dec 2016
how-to-add-more-value-to-your-christmas-marketing

There is still time to do some Christmas Marketing!   With Christmas right around the corner, you may have thought that you have missed the boat on doing some Christmas Marketing. But have no fear, there is still time to get involved and take advantage of the festive season!…

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