5 key metrics for analysing your Adwords Campaigns When it comes to analysing your Google Adwords campaigns, there is no shortage of metrics that you can use to scope your success. But going through these daily can and will suck up most of your time. If you’re just…
Now that we know the basics of Adwords and how to get started with your Google Adwords account, we can look at how to actually create your first ad and measure their success. Getting your first Adwords campaign up and running is easy, optimising it is the hard part….
Getting started with AdWords keywords When it comes to pay per click (PPC) advertising, the two most important factors that you need to consider are ad content and keywords. In our last post, we went over the basics of Google Adwords to bring you up to speed….
Getting started with Google Adwords So you’ve made the commitment to being found online and decided to give Google Adwords a try, smart call. But if you haven’t had experience using PPC (Pay per click) platforms such as Google’s Adwords, it can be a bit intimidating at first. We…
Content Marketing for endurance events Content marketing has become one of the hottest marketing trends of the past couple of years. But do these techniques work well for endurance event organisers? It’s a question we get asked all the time, and in short, we think, yes! Whilst…
Taking your email marketing campaigns to the next level Email marketing is one of the most important tools in any event marketer’s toolkit. Why? Because in marketing terms, it is ‘permission based’. This means that an individual has given us permission to get in contact with them through whatever…
Creating a landing page that converts The landing page is one of the most important elements of any inbound marketing campaign. Their layout, copy, design and functionality all have an impact on your ability to create conversions from visitors. If you’re spending money on PPC or social media campaigns,…
Video marketing is the future Video marketing is fast becoming one of the most important tools in an event organiser’s arsenal. Once thought as just ‘a piece to the puzzle’, video marketing has quickly established itself as one of the highest performing platforms. If you are still on the…
Mobile marketing in 2016 – A review Marketers know that mobile use is on the rise, but how many event organisers are adjusting their strategy to capitalise on mobile marketing opportunities? With the help of KPCB’s 2016 internet trends report, we take a look at the current…
There is still time to do some Christmas Marketing! With Christmas right around the corner, you may have thought that you have missed the boat on doing some Christmas Marketing. But have no fear, there is still time to get involved and take advantage of the festive season!…
