22 Jun 2017
IN THE METRO

5 tips to boost your post-event engagement   After working tirelessly for months planning and perfecting your race, we can understand not thinking about the post-event process. However, if you don’t have a plan already in place, you will be missing out on opportunities to increase attendance for your…

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15 Jun 2017
7 WAYS TO GROW YOUR

7 ways to grow your email database   The email database is one of the most effective tools in any event organiser’s arsenal. In fact, Experian claims that the average single email subscriber is worth £84.50. For years people have been trying to predict to the eventual collapse of…

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21 Apr 2017
5 ways to impro

5 ways to improve your open rate   Keeping your customers engaged and up to date with your brand is vital if you want their repeat custom, and email marketing is one of the best ways to do it.   But what if you’re not getting the open or…

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03 Mar 2017
subject line

7 ways to boost your subject line   35% of email recipients open email based on the subject line alone (Convince and Convert). So all the fancy design and copy that you spent hours putting together isn’t worth much if a third of your recipients aren’t opening your emails….

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09 Jan 2017
vantage-points

Taking your email marketing campaigns to the next level Email marketing is one of the most important tools in any event marketer’s toolkit. Why? Because in marketing terms, it is ‘permission based’. This means that an individual has given us permission to get in contact with them through whatever…

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