7 ways to grow your email database The email database is one of the most effective tools in any event organiser’s arsenal. In fact, Experian claims that the average single email subscriber is worth £84.50. For years people have been trying to predict to the eventual collapse of…
7 ways to boost your subject line 35% of email recipients open email based on the subject line alone (Convince and Convert). So all the fancy design and copy that you spent hours putting together isn’t worth much if a third of your recipients aren’t opening your emails….
Taking your email marketing campaigns to the next level Email marketing is one of the most important tools in any event marketer’s toolkit. Why? Because in marketing terms, it is ‘permission based’. This means that an individual has given us permission to get in contact with them through whatever…
