HIBLA: Weaving Stories, Igniting Hope is a two-phase CSR event run by PUP Junior Marketing Executives, aimed to give a platform and recognize artisans particularly to wig makers and raising awareness for cancer patients, and helping them through their journey by addressing the emotional challenges they face, especially with the loss of hair due to treatments. This event focuses on the vital importance of cancer education, and the ways of alleviating the emotional and financial struggles faced by the patients and their families through acts of kindness and support.i