300 miles due North! Heading out East with long straight flat roads - quiet towns & villages. A few Yorkshire hills, past the Angel, before the finish across the Tyne in the city centre. 250 riders did it the wrong way around in 2013; we head North in 2014!
Since 1999 we've been organising group challenges across the world and have helped to raise over £50 million for charities. We're based in London, and work in 30 countries in partnerships with the best local operators along with our own teams of experienced challenge leaders and event staff.